Your privacy is part of the footprint.

1. Information We Collect

We collect information that you provide directly and information collected automatically when you interact with our website, our marketing, or the systems we operate for the businesses we serve.

Information you provide

• Contact details such as your name, business name, email address, and phone number submitted through website forms, quote requests, consultation requests, and contact forms.
• Customer account information created when a business owner or team member sets up or logs into a connected account.
• Messages, call notes, chat transcripts, and inquiry details shared with our AI receptionist, website chat, or follow-up tools.
• Appointment and scheduling details shared through connected booking calendars.
• Content and assets you provide for advertising, social media management, or campaign creative.

Information collected automatically

• Device and browser information, IP address, pages visited, and referral sources.
• Cookies, pixels, and similar technologies described in the Cookies section below.
• Call and message metadata, such as phone number, date, time, and call status, used to support missed call text-back and AI receptionist features.
• Approximate location derived from IP address, and, where separately enabled and consented, more precise location data.

2. How We Use Information

We use personal information to operate, improve, and support our services, including to:

• Respond to inquiries, consultations, and quote requests.
• Operate AI receptionist, website chat, missed call text-back, automated follow-up, lead capture, and appointment scheduling tools on behalf of the businesses we serve.
• Create, deliver, and manage social media content and vehicle advertising campaigns.
• Send service-related messages, appointment confirmations and reminders, and follow-up communications.
• Measure, analyze, and improve website performance, campaigns, and advertising results.
• Protect against fraud, abuse, and unauthorized access and comply with legal obligations.

Where local businesses operate their own customer communications using our tools, they are the controller of their customers’ information. We act as a service provider and process that information on their instructions as permitted by our agreements and applicable law.

3. AI Receptionist, Website Chat, Lead Management & Scheduling

Our AI receptionist and website chat tools may answer incoming calls, respond to messages, qualify leads, and help schedule appointments. When you contact a business through one of these tools, the information you share may be transcribed, summarized, or stored so the business can respond and follow up.

• Calls and messages: call details, voicemail content, and message text may be processed to generate responses and records.
• Lead management: contact information and inquiry notes may be stored in a connected CRM or lead management system.
• Scheduling: appointment details may be synced to a connected calendar and shared through confirmations and reminders.
• Human review: business owners or team members may review, edit, or act on information captured by these tools.

AI tools are not perfect. They may occasionally misunderstand intent or produce inaccurate responses. Businesses are responsible for reviewing and confirming information before acting on it.

4. SMS & Email Communications

With your consent, we and the businesses we serve may send text (SMS) messages and emails for appointment scheduling, follow-ups, review requests, customer reactivation, and similar service-related purposes. Marketing messages are sent only with prior express consent and where required by law.

SMS messaging disclosures

• Message and data rates may apply.
• Message frequency varies and depends on the service or campaign configured for your account.
• To opt out of SMS messages, reply STOP at any time. To receive help, reply HELP or contact the business or our support contact listed below.
• Carriers are not liable for delayed or undelivered messages.
• Where supported, you may also opt out by following the instructions provided in a given message or by contacting us.

Consent is separate. Agreeing to receive marketing messages is separate from agreeing to receive service-related communications such as appointment confirmations and reminders. You may decline marketing messages and still receive service messages. To unsubscribe from emails, use the unsubscribe link included in the message or contact us.

5. Cookies, Analytics & Advertising

Our website uses cookies and similar technologies to remember preferences, measure traffic, and understand how the site is used. We may use analytics and advertising platforms that collect information about your visits and use of the site across devices and over time for advertising measurement and campaign optimization.

• Essential cookies support basic site functionality.
• Analytics cookies help us understand website and campaign performance.
• Advertising cookies may be used to measure and, where applicable, personalize advertising.

You can manage or disable cookies through your browser settings. Disabling some cookies may affect website functionality. Where applicable, we honor browser-based opt-out signals for the sale or sharing of personal information.

6. Sharing & Service Providers

We do not sell your personal information for monetary consideration. We share information with service providers and partners that help us operate our services, only as necessary and under agreements that require appropriate safeguards. Examples include:

• CRM, lead management, and appointment scheduling platforms.
• AI and communications providers powering receptionist, chat, and messaging tools.
• Email, SMS, and marketing automation providers.
• Website hosting, analytics, and advertising platforms.
• Payment processors, where applicable.
• Advertising and creative partners supporting social media and vehicle advertising campaigns.

We may also disclose information when required by law, legal process, or to protect rights, safety, or property.

7. Data Storage & Protection

We use reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, loss, misuse, or alteration. However, no system is completely secure, and we cannot guarantee absolute security. Access to personal information is limited to authorized personnel and service providers who need it to provide our services.

8. Data Retention & Your Rights

We retain personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements, and then delete or anonymize it according to our retention practices.

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information; object to certain processing; request data portability; and opt out of the sale or sharing of personal information or targeted advertising. To exercise these rights, contact us using the details below.

If you are a resident of certain U.S. states, additional rights and disclosures may apply. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child in error, contact us.

9. Updates & Contact

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Material changes may also be communicated through the website or, where appropriate, by email. Continued use of our services after changes take effect constitutes acceptance of the updated policy.

To ask questions, request access to your information, exercise your rights, or report a concern, contact us at:

• FOOTPRINT Ads
• Phone: 561-635-7494
• Email: [insert business email]
• Service area: Palm Beach, Broward & Miami-Dade Counties, South Florida

Note: Please replace the placeholder business email above with your preferred contact email before publishing.