The terms of working together.

1. Services & Your Responsibilities

FOOTPRINT Ads provides advertising, marketing, and business growth services for local businesses, which may include local SEO, Google Business Profile support, review generation, AI receptionist, missed call text-back, CRM and lead management, automated follow-up, social media management, and vehicle advertising.

Specific services for your account are described in your signed proposal or service agreement. If anything there conflicts with these terms, the signed agreement governs for that account.

Your responsibilities

• Provide accurate business information and timely access to accounts, assets, and platforms we need to perform the work.
• Respond to reasonable requests for approvals, content feedback, and credentials in a timely manner.
• Ensure you have the rights to use any content, logos, images, or assets you provide to us.
• Comply with the terms of third-party platforms we manage or post to on your behalf, including Google, social media platforms, and messaging carriers.
• Operate your business and customer communications in compliance with applicable law, including any rules for calling, texting, email, and consumer consent.

2. Billing, Usage & Applicable Charges

Most services are billed monthly in advance based on the plan and services in your signed agreement. Unless otherwise stated, prices are in U.S. dollars and do not include applicable taxes, which you are responsible for where required.

• Monthly fees cover the recurring services described in your agreement.
• Usage limits and included allowances (such as messaging, AI processing, or campaign volume) are described in your plan. Usage beyond included allowances may incur additional charges.
• Additional charges may apply to messaging and AI services beyond included allowances, one-time add-ons, creative work, advertising spend, or separately agreed services.
• Advertising spend (such as paid media) is typically billed separately and may be billed directly by the applicable platform or through us, as set out in your agreement.
• No setup fees are charged unless separately stated in your agreement.

Invoices are generally due on the billing date. Failed or late payments may result in paused services or suspension as described below.

3. Monthly Service & Cancellation

Our services are provided month to month. You may cancel at any time by notifying us in writing using the contact details in your agreement or on our website. There are no termination fees and no long-term contractsrequired to keep using our services.

• Cancellation takes effect at the end of the then-current billing period unless otherwise agreed.
• Prepaid monthly fees are generally non-refundable, but we will not charge for a subsequent period after a timely cancellation request.
• You remain responsible for any usage-based charges, advertising spend, or separately agreed costs already incurred.
• Any separately disclosed migration or onboarding costs, if applicable, are payable as described in your agreement.

4. AI & Third-Party Platform Limitations

AI receptionists, website chat, missed call text-back, automated follow-up, and similar tools depend on third-party platforms, models, and carrier networks outside our control. They may occasionally be unavailable, delayed, inaccurate, or produce unexpected results.

• AI-generated responses may contain errors. Businesses should review and confirm information before acting on it.
• Search, social media, review, and advertising platforms may change their rules, limits, or display without notice.
• Messaging deliverability depends on carrier and platform requirements, which may affect whether messages are sent or received.
• Features may change as underlying platforms or providers update their products.

We work to keep services running smoothly and will promptly address issues where we can, but we are not responsible for the availability or behavior of third-party platforms and networks beyond our reasonable control.

5. No Guarantees

Marketing, advertising, search visibility, and AI tools are influenced by many factors outside our control, including search algorithms, competition, market conditions, and your own business offerings. Accordingly:

• We do not guarantee specific search rankings, placement, or positioning on any platform.
• We do not guarantee a specific number of leads, calls, bookings, reviews, or sales.
• We do not guarantee advertising impressions, clicks, reach, or results.
• We do not guarantee any particular revenue, return on investment, or business outcome.

Results vary by business, industry, market, and the cooperation and inputs you provide. Any examples or estimates are illustrative only.

6. Content, Data & Access After Cancellation

You retain ownership of your business, brand, and customer content that you provide to us. To the extent we create content or data on your behalf under the services, the ownership and licensing terms in your signed agreement govern.

• Upon cancellation, and while your account is in good standing, you may request access to eligible customer data, content, and assets we hold on your behalf, subject to your agreement and applicable platform terms.
• We may retain certain information as needed to comply with legal obligations, resolve disputes, and maintain records under our retention practices.
• Some platforms, accounts, or third-party services may have their own export, transfer, or access limitations that are outside our control.
• Any separately disclosed migration, export, or transition costs are payable as described in your agreement.

We grant you a limited, non-exclusive, non-transferable right to use content, assets, and tools we create for you for the duration of your engagement and as described in your agreement.

7. Suspension & Termination

We may suspend or restrict access to services if: a payment is overdue or disputed; you materially breach these terms or your agreement; your account is used in a way that risks our systems or other customers; or required by law, a platform, or a third-party provider.

We will use reasonable efforts to notify you before suspension where practicable and to restore service once the issue is resolved, except where urgent action is needed to protect safety, security, or rights. Either party may terminate for cause if the other party materially breaches these terms and does not cure the breach within a reasonable cure period after written notice.

8. Disclaimers & Limitation of Liability

Our services are provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, and any guarantee that services will be error-free, uninterrupted, or that any particular result will be achieved.

To the maximum extent permitted by law, our total liability for any claim arising out of or relating to these terms or the services is limited to the amount you paid us for the services giving rise to the claim during the three (3) months preceding the event. In no event are we liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost data, or business interruption, even if advised of the possibility.

9. Dispute Resolution & Governing Law

These terms and your use of our services are governed by the laws of the State of Florida, without regard to its conflict-of-laws principles. You agree to the exclusive jurisdiction of the state and federal courts located in Palm Beach County, Florida, for any dispute that cannot be resolved informally.

We will make a good-faith effort to resolve disputes informally first. If a dispute proceeds, the prevailing party is entitled to recover its reasonable attorneys’ fees and costs to the extent permitted by law.

If any provision of these terms is found unenforceable, the remaining provisions stay in effect. Our failure to enforce a right is not a waiver of that right.